About

James Pipino is a Melbourne-based Creative Director and photographer with over thirty years shaping campaigns for global fashion, beauty and lifestyle brands.

As Creative Partner at Art Mix since 1994, he has directed end-to-end campaigns for Mercedes Benz, Pantene, Revlon, Dom Bagnato and The Strand Arcade — casting, location scouting, on-set direction — and photographed Heidi Klum, Kylie Minogue, Jerry Hall, Cathy Freeman and Molly Meldrum.

Work published in Harper’s Bazaar, Elle, Italian Playboy, Who Magazine and OK! Magazine.

His practice has evolved through three technological eras — film, digital, and now Generative AI — pioneering hybrid workflows that fuse traditional craft with machine-assisted imagery while preserving a tactile, analogue aesthetic.